Occasionally was founded in December 2003 by Tracee Martin, a former advertising executive turned girly-girl. Occasionally is a chic accessory and gift boutique in Richmond, Virginia that features handbags, jewelry and girly gifts! The boutique is located in historic Carytown, a quaint shopping district with over 200 locally-owned businesses that offer a unique selection of clothing, gifts and home décor.

Occasionally has quickly grown and is now offering our fabulous selection of products to ladies all over the world through our boutique and website. We hope you enjoy shopping with us and if you are in the Richmond, Virginia area please stop by and visit. Occasionally is open from 11:00am-5:00pm on Monday through Saturday and closed on Sunday.

Richmond Magazine
August 2004

Thank you, thank you, thank you for voting us "BEST HANDBAGS" in this year's Best and Worst of Richmond. This was a new category in Richmond Magazine's reader's survey and we are tickled pink to win 1st place for "Best Killer Handbag Selection" - and pleasantly surprised to win 3rd place for "Niftiest Locally Owned Gift Shop"!

Thanks to all our fans who voted and we feel so blessed to have your support!

Style Weekly
February 18, 2004

Beginning Again - Tracee Martin overcame stiff odds to climb the corporate ladder. Then she ditched her job to become an entrepreneur.
by Meg Medina

Ask Tracee Martin, and she’ll tell you that real girl power lies shamelessly in pink purses, rhinestones and ostrich feathers. That and sheer drive in the face of any odds.
She ought to know. Twelve years ago, Martin was an unwed teenage mother using public assistance to get back on her feet. Three college degrees later, she enjoyed riding on corporate jets and earning a fat-cat salary as director of sales and marketing for Media General’s Interactive Division.
But it was only eight weeks ago that Martin finally got her real dream job. She opened Occasionally, Carytown’s newest accessory boutique.
Read the complete article

Richmond Magazine
March, 2004

Fashionista.
by Sande Snead

New on the handbag scene is Occasionally. Occasionally opened at 3407 W. Cary St. just in time for Christmas, and is already enjoying a loyal following among the fashion faithful. The store recently started offering private purse parties that feature the store's exclusive designer bags and accessories. In exchange for hosting a party, the hostess receives free merchandise or the store will donate 5 percent of the proceeds to a charity of her choice.



Richmond.com
January 23, 2004

Occasionally comes to Carytown and more tid bits from the world of Richmond business.
 by Melody Williams

Tracee Martin opened Occasionally, a handbag and accessories boutique, in Carytown at 3407 W. Cary St. in December. The boutique offers designer handbags from lines such as My Flat London and Sally Spicer. Jewelry, scarves, belts, hats, wallets and cell phone covers are a sampling of the accessories that Martin carries. Martin says that she is the only retailer in Richmond that carries the My Flat In London line and hopes to continue carrying lines by up-and-coming designers. "We try to get exclusives with as many lines as we can," Martin said.